Global top 3 for natural cosmetics: Asia, Europe, USA
France and Italy among Europe’s top markets
by oneco-Redaktion, Barbara Böck
Europe is one of the major markets for natural cosmetics in addition to Asia, Brazil and the USA. In terms of total sales of natural beauty care, Asia leads with a global market share of 37%, followed by Europe with 21% and the USA with 17%.
Within Europe, the West European countries are particularly strong and more than 70% of the estimated 2.5 billion euros for natural cosmetics sold are generated in these countries. Germany with sales of 815 million euros and a market share of 6.5% held top position in 2011 (Natural Cosmetics Report 2012). These figures are for sales of genuine certified natural cosmetics. Naturally inspired cosmetics achieve another 7.8% share of the total German cosmetics market of 12.67 billion EUR (Industrieverband Körperpflege und Waschmittel, IKW, Frankfurt). Experts forecast the market to continue to grow rapidly, as the cosmetic industry is also very actively devoting attention to the range in the meantime. After an 11% leap in sales in 2010, the growth rate in Germany has currently slowed down somewhat: the sector registered 2.5% growth in 2011.
France: top market for cosmetics from nature
Natural cosmetics are obtainable in a wide variety of sales channels and enjoy growing popularity. In terms of sales in the various shopping outlets, the focus shifted from the specialist trade to the mass market between 2009 and 2011. According to a study by Cosmebio, pharmacies, parapharmacies, beauty institutes and the specialist organic trade have lost market shares, whereas the mass market and mail order trade have made definite gains. The French consumers do not make any great distinction between certified organic and naturally inspired cosmetics. Natural cosmetics are not an alternative to the conventional range, but a welcome supplement.
Natural cosmetics expert Elfriede Dambacher sees this as one of the most noticeable differences over the German market. The cosmetic industry in France also entered the segment earlier than Germany. The French cosmetics sector has acquired expertise, brands and a green image over the past years through acquisitions of classic natural cosmetic firms. In this way, organic lines have been created by the large international companies alongside the pioneering natural cosmetic brands.
Italy: inspired by herbal cosmetics
A major sales channel for phyto cosmetics and natural beauty care in Italy is provided by the Erboristerias (drugstores). Pharmacies and the Bottega Verde chain also offer green cosmetic ranges. The Coop Italia food chain, which has already listed a large selection of organic food for a long time, is currently launching a natural cosmetic brand called Vivi Verde on the market. Certified natural cosmetics are sold primarily via organic food shops and organic supermarkets. Besides “made in Italy” brands and similar from neighbouring countries, Italy’s major organic food wholesaler Ecor offers its retail trade customers its own certified label.
Contact for press and media
Barbara Böck, Helen Kreisel-Gebhard, Ellen Damarowski
Tel+49 (0) 9 11. 86 06-83 28
Fax +49 (0) 9 11. 86 06-12 83 28
All press articles, more detailed information and photos are available at:
All exhibitors and their current product information can be found at:
The latest trends and news at:
by oneco-Redaktion, Barbara Böck
More and more customers decide on natural, highly effective and sustainably manufactured products when it comes to cosmetics. Today’s users of natural cosmetics are discriminating, non-ideological, modern and always seeking inspiring new products. Trade buyers find such products at the sector’s annual gathering, Vivaness, the Trade Fair for Natural Personal Care and Wellness, which is both an inspiring lifestyle and wellness oasis and an international business platform for decision-makers in the market for certified natural cosmetics. more