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17/10/2011

Russia: survey on cosmetics shopping outlets

by Karin Heinze

Russia: survey on cosmetics shopping outlets photo:NürnbergMesse

A survey by the Russian natural cosmetics consumer portal Ekokosmetika.ru on preferred shopping outlets shows specialist shops with 40% appreciably ahead of pharmacies with some 34% and online shops with around 16%.Einleitung

Perfumeries landed in fourth place with 7.8% of the just under 390 participants. According to the operator of the Internet portal, the Russia expert Dr. Kirsten Hüttner of Stuttgart, a majority of natural cosmetics are currently sold via the pharmacy sales channel. Visitors to the Russian-language websites of Ekokosmetika.ru find a database with the sales outlets of individual brand products as well as information about ingredients and the declaration of natural cosmetics.

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